Fulham Football Club recently announced their plans for the redeveloped Riverside Stand, which promises to offer fans an unparalleled matchday experience. Club chairman Shahid Khan described the project as “unlike anything in football,” emphasizing the unique and innovative features that will be available to supporters.
One of the standout features of the new Riverside Stand is the “Sky Deck,” a rooftop area that offers stunning views of the London skyline and the Thames. This space will also include experiential food and drink pop-ups, as well as a luxurious swimming pool. The Sky Deck promises to provide a one-of-a-kind setting for fans to enjoy before, during, and after matches.
In addition to the Sky Deck, Fulham fans will have access to two Michelin Star dining experiences in “The Gourmet” and “The Brasserie.” The Brasserie offers a unique perspective with dual-views of an open-air riverside terrace and the pitch from the halfway line. This level of sophistication and luxury sets the Riverside Stand apart from other stadiums in London.
“The Dugout” is another exciting offering in the new Riverside Stand, providing fans with the opportunity to sit directly behind the coaching staff and get up close to the action on the pitch. This area will also feature a bar equipped with immersive audio-visual technology, enhancing the overall matchday experience for supporters. Fulham aims to provide the most intimate football experience possible with this unique offering.
Philip Johnson, the lead architect of the New Riverside Stand project, expressed his vision for creating a truly distinctive experience for fans. The goal is to set a new standard in stadium design, not only within the realm of football but beyond. By prioritizing innovation and luxury, Fulham is positioning themselves as leaders in providing unmatched experiences for their supporters.
The new Riverside Stand at Craven Cottage is set to revolutionize the way fans interact with the game. With a focus on luxury, innovation, and exclusivity, Fulham is offering a game-changing experience that will set a new benchmark for stadium design in football. Fans can look forward to unmatched views, gourmet dining, and immersive matchday experiences unlike anything they have experienced before. The future of football stadiums is here, and it is at Fulham’s Riverside Stand.
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