NBA star Kevin Durant has recently made headlines by becoming a new minority shareholder of the three-time defending Ligue 1 champions, Paris Saint-Germain. This move has caused a buzz in both the sports and business world as Durant brings his star power and investment to the prestigious French club.
Durant’s investment in PSG is estimated to be worth a few million dollars, which he made through Arctos Sports Partners, an American investment fund. This fund previously acquired a 12.5% stake in the club in 2023 when PSG’s valuation stood at an impressive $4.6 billion. The main goal behind Durant’s involvement with PSG is to enhance the club’s brand in the United States, particularly in terms of marketing and sponsorships. This aligns well with the upcoming 2025 Club World Cup and the 2026 World Cup, both of which will take place in America, presenting a significant opportunity for PSG to expand its global reach.
At 35 years old, Durant is not only a talented basketball player for the Phoenix Suns but also a passionate soccer fan. In addition to his stake in PSG, Durant is already a part-owner of the MLS team, Philadelphia Union. His friendship with PSG president Nasser Al Khelaifi played a crucial role in his decision to invest in the club. Durant has visited PSG’s training ground and Parc des Princes stadium on multiple occasions, indicating his genuine interest in the club even before becoming a shareholder. This personal connection and involvement with the players, staff, and head coach Luis Enrique demonstrate Durant’s commitment to PSG.
Sources close to Durant have revealed that he is thrilled to be a part of PSG and is taking his investment very seriously. His enthusiasm for the club’s future prospects and his dedication to contributing to its success are evident in his actions and interactions. With Durant’s star power and business acumen, PSG is poised to benefit greatly from his involvement, especially as they look to expand their presence in the lucrative U.S. market.
Kevin Durant’s decision to become a minority shareholder of Paris Saint-Germain is a significant development that highlights the increasing convergence of sports and business. His investment has the potential to elevate PSG’s brand and commercial opportunities, especially in the American market. As the club prepares for upcoming major events, Durant’s support and involvement are sure to make a positive impact on PSG’s growth and success in the years to come.
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